PITNEY BOWES

Customization and automation. Together at last.

The science of technology meets the art of creativity with our Templated Marketing Creative online ad customization tool. With it, personalizing a national promotion for a local market is as easy as point, click, and customize. Your partners will be able to access your national campaigns via templated creative, and then customize ads when they like. They’ll spend less time developing marketing materials, and your brand will remain true.

Imagine your partners easily accessing and customizing your company’s campaigns via editable templates, then pushing them out into local markets in just days. You would determine what text or graphics can be edited, uploaded or modified. Only the content you allow to be changed would be variable, so the final piece will always match your original design specifications and brand standards. You can also allow extensive variable information fields for “write-your-own” designs. This tool enables your partners to account for local market conditions, as they create professional looking materials to drive sales.

Benefits:

• Requires only a web browser - no special software is necessary
• Marketing material access can be set up to display different art, creative templates and themes based on user security and/or geographic location
• Easy downloading and/or email makes delivery of final pieces for fulfillment immediate
• Enables your partners to see their work in real-time
• Assess the quality of partner advertising, as well as reviewing what creative is and is not being used
• Make real-time, across-the-board updates or deletions of corporate marketing materials in seconds
• Meta-data used in association with specific images can also be customized and made available as a stand-alone file