PITNEY BOWES

Know. Track. Provide an instant call-to-action.

The science of tracking meets the art of connection using the power of Personalized URLs. Looking for more ways to make the connection with your customers, yet stay on budget? General or personalized URLs (g-URLs or p-URLs) can help you generate leads and track real-time responses. Think of p-URLs and g-URLs as mini websites that provide information and capture prospective customer data via requests or surveys. By driving interested prospects to a p-URL or g-URL, the site automatically collects their information and contacts you.

There’s an old adage, “Work smarter, not harder.” If you’re looking to work smarter today, the best place to start is with your marketing communications. Let a p-URL or g-URL (also known as a microsite) do some of your legwork for leads. Via your message on a direct mail piece, email or search engine ad, direct interested prospects to a microsite that gives them more information while collecting contact information. You can use this for special event invitations, sweepstakes or special offers. Then, this “warm lead” is delivered to you via an email or phone call in real-time. The next step—closing—is up to you.

Benefits:

• Personalize creative and related microsites for your prospects
• Capture prospects responses via a general URL ad word campaigns on search engine sites
• Unique personal identifiers are automatically assigned to captured prospect data
• Managed captured responses in real-time in a CRM system that notified you of the lead via email
• Generate, store and access multiple reports on campaign activities