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Marketing Funds Management

Simplify your co-op programs. Enjoy maximum success.

The science of fund management meets the art of brand stewardship with our Marketing Funds Management (MFM) solution. MFM is a co-op administration tool that helps you and your partners make the most of your advertising. It’s advertising co-op updated for a practically paperless world. MFM can effectively boost your partners’ marketing participation, while decreasing expense and increasing efficiency. You’ll see your campaigns being used more—meaning more potential customers will hear your brand message.

Real-time access to campaign tools, with built-in efficiencies and savings, will help your partners market more and see fewer claims rejected. We manage, audit, verify and reimburse partner claims. Even better, your partners can use accrued co-op funds so they may pay less out-of-pocket to go to market. It’s your choice—the portal can be created so that payment is made with co-op dollars, credit card, corporate bill-back account, or a combination of the three. By eliminating out-of-pocket expense, and including pre-approval, you’ll reduce your partners’ administrative activities while increasing your campaign’s reach.

Benefits:

  • Simplifies and creates efficiencies in partner participation by organizing program materials online
  • Makes reimbursement faster with pre-approval and online claims submission
  • Enables submission and viewing of scanned proof of performance documentation
  • At-a-glance views of expenditures, budgets and balance information
  • Provides comprehensive online reporting on claim activities and volumes
  • Allows corporate and field managers to see participants and activities
  • Easily review records online and enforce program guidelines