PITNEY BOWES

The power of data. The power of success.

The science of analytics meets the art of persuasion with our robust Analytics and Segmentation resources. Want more information (e.g., household income, interests, age, location, etc.) about your the customers who respond to your marketing? That’s where Analytics and Segmentation come in. With Analytics and Segmentation you and your partners can access campaign data to learn your ROI and fine-tune demographics for future initiatives. Online Analytics and Segmentation are just “mouse clicks” away, so you can easily access and review data, and be armed with important information you need to plan your strategy.

With Analysis and Segmentation you’ll know where your money is going. Plan and initiate a campaign, then look at the results to see how you want to invest in your next initiative. Confirm who your customers are and how they’re spending money with you, and course correct if you need to. Our Analytics and Segmentation tools will help you optimize your campaigns for better results.

Benefits:

• Quickly access campaign results in real-time for in-progress analysis—not just after the fact
• Compare responses from various media (e.g., direct mail, print, etc.) to see what’s most effective for you and your partners
• View a summary of responses linked back to individual stakeholders
• Streamline your ongoing marketing efforts, by reviewing results, and better targeting initiatives to your high responders
• Use reports to help predict results and make the most of future spending