Pitney Bowes acquires Bluetree as Canada announces the Do-Not-Call Registry
2008 FEBRUARY 26 | BYTORONTO, Feb. 26 /CNW/ - In keeping with its position as a leader in mailing innovation, Pitney Bowes has acquired the direct marketing company Bluetree, just in time for the arrival of Canada’s Do-Not-Call Registry (DNC). The acquisition of Bluetree enables Pitney Bowes to offer an expanded menu of solutions to companies seeking profitable alternatives to telemarketing. In the United States, where the Do Not Call Registry has been in effect since 2003, up to 35% of telemarketing spending has been shifted to direct marketing, and many expect to see a similar migration of funds here in Canada. This represents a significant opportunity for Pitney Bowes to market its advanced mailstream technologies.
“Our solutions make direct mail the inexpensive way to deliver messages quickly and compellingly, while tightly targeting existing and prospective customers,” said Deepak Chopra, President of Pitney Bowes Canada. “Bluetree’s deep presence in Canada will allow our customers to navigate the obstacles of reaching customers and prospects during this critical time.”
With its one-to-one marketing methodologies, Bluetree complements Pitney Bowes’ already strong mail and document offerings by ensuring maximum lead generation and brand-building opportunities for clients. Since 1996, Bluetree has been creating dynamic marketing portals (Bluestream) designed to manage the development of Web to print workflow and mailings, personalized URLs for individual direct mail pieces, integrated Customer Relationship Management, Data Analytics, and tools to support the workflow and management of systems online.
Canada Post’s Direct Marketing Online service (directmarketingonline.ca) is using Bluetree’s technology to help Canadian businesses design and deliver eye-catching direct marketing campaigns directly from the desktop to doorstep. Direct Marketing Online enables any size business to create direct mail in six easy steps and print as little as 50 copies to hundreds of thousands. Businesses can execute a high-quality, cost effective direct marketing campaign by using custom photos and templates, uploading or purchasing mailing lists specific to their target market with geographic, demographic and lifestyle criteria and then choosing from a large variety of mailing and tracking options. Retaining and attracting new customers has never been easier with the power of direct mail.
Now that Pitney Bowes has added Bluetree to its menu of client offerings, the company can now provide virtually any mailing/direct marketing resource. In addition to industry leading digital mailing solutions, Pitney Bowes has products that scan, print, copy, bind, fax, fold, insert and seal, allowing clients to efficiently create, produce, distribute and manage their flow of mail and documents. The company is also a force in software technology, with innovations that enable MapQuest to provide directions to customers online, and eBay® users to easily calculate and pay for postage, and access shipping services. Pitney Bowes does more to help businesses strengthen their customer experience programs, streamline operations and propel profits beyond current results.
CMA’s New Rules for Telemarketing and the National DNC List Roundtable Series
To celebrate its acquisition of Bluetree, and to recognize the upcoming arrival of the DNC Registry, Pitney Bowes is pleased to sponsor the Canadian Marketing Association (CMA) New Roles for Telemarketing and the National Do-Not-Call List Roundtable Series (http://www.the-cma.org/crtc). This important series will provide inside information about Canada’s New National DNC list, and will supply essential learning for any organization that uses the telephone to market its goods or services.
Roundtable events are scheduled across Canada as follows:
February 27 - Toronto March 18 - Ottawa
March 5 - Calgary April 17 - Montreal
March 7 - Vancouver April 1 - Halifax
About Canada’s National Do-Not-Call List
Millions of Canadians are saying no to telemarketers and yes to mail. In 2003, the U.S. introduced a National DNC Registry designed to stop most telemarketers from making unwanted phone calls to households. Within the first few months after the DNC Registry came into effect, nearly 60 million Americans had registered.
Here at home, Bell Canada has been chosen to operate Canada’s own National DNC List. The aim of the registry is to combat telemarketing fraud and increase privacy. It will require telemarketers to transmit Caller-ID information, and help to crack down on unauthorized billing by telemarketers.
About Pitney Bowes
Pitney Bowes is a mailstream technology company that helps organizations manage the flow of information, mail, documents and packages. Our 35,000 employees deliver technology, service and innovation to more than two million customers worldwide. The company was founded in 1920 and annual revenues now total $6.1 billion. Pitney Bowes of Canada Ltd. has a direct sales and service force of approximately 800 professionals located in offices throughout the country. The head office for its operations in Canada is located in Mississauga, Ontario. More information is available at http://www.pitneybowes.ca and http://www.pbdoesmore.ca.
For further information: Amanda Shuchat, Hill & Knowlton for Pitney Bowes Canada,
(416) 413-4629, .(JavaScript must be enabled to view this email address)