Pitney Bowes to Acquire Advertising Audit Service Inc. and pmh Caramanning
2006 MAY 31 | BYSTAMFORD, Conn. May 31, 2006 - Pitney Bowes Inc. (NYSE:PBI) today announced that it has signed a definitive agreement to acquire substantially all of the assets of Advertising Audit Service (AAS) and pmh Caramanning. AAS offers a variety of Web-based tools for the customization of promotional mail and marketing collateral. pmh Caramanning designs and manages customer and channel performance solutions. These operations will become a wholly-owned subsidiary of the company, and operate as part...
AAS Puts Printers Online For Productivity And Profit
2006 MAY 16 | BYMarketing Solutions Company Works Seamlessly With Printers to Offer "On-Demand" Document Creation and Fulfillment to its Clientele.
In the past, when an individual business wanted to do some local marketing and approached a printer to execute a direct mail campaign or produce point-of-sale materials, neither company came out a big winner. Printers could lose time and money on small administrative labor-intensive orders and business owners were saddled with a time-consuming process of...
Tips For Marketing Your Brand at the Local Level
2006 FEBRUARY 10 | BYBy ART FIORDALISO
TMCnet.com Special Guest
There are times when smaller mom and pop or specialty retailers could use a little help with their marketing efforts. After all, they’re focused on sales and running a small business—they’re not necessarily specialists in advertising and promotion.
Traditionally, it was easiest for a small business to advertise in local newspapers. The paper’s salesperson would do all the work—often even creating the ad and handling the paperwork. But that was just...