Direct Mail ROI Estimator

Commercial Not for Profit

Use the ROI Estimator to get an understanding of how the number of pieces mailed, the budget, the response rate, expected revenue, and/or profit margin change your ROI (Return on Investment).

After your mailing, come back and fill in the actual results.

Total Mail Pieces	500
Campaign Budget	$ 500
Cost per Mail Piece	$ 1.00

Response Rate	1.5%
Respondents	8
Cost Per Lead	$ 62.50
Close Rate	100%
Number of Sales	8

Revenue	$ 500
Profit Margin	12.5%
Total Revenue	$ 4,000.00
Total Profit	$ 500.00

Return on Investment	0.0%

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Note: The ROI Estimator is provided for demonstration purposes only. Response rate, close rate, and profit margin are values input by the user. The ROI Estimator is not a guarantee of campaign performance, a number of factors could affect the actual results.